The Lord Mayor’s Show 2026 - Social Media Toolkit

Help us make the Lord Mayor’s Show 2026 a shared civic moment of belonging.

This toolkit gives you everything you need to plan, post, and amplify your content.

How to use the toolkit

To make finding what you need as easy as possible, we have divided this guide into four key areas:

• The Basics - event details and timelines
• The Core Toolkit - feeds to follow, sample posts, photos and videos you can use
• Working Together Guidelines & Advice - specific tips for different types of partners
• Contacts - team details and partnership opportunities

Note: we add more and more digital content as we near Show day. Don't forget to bookmark the page - most content is ready, available and free to use by the end of August.

Last updated: 28 April 2026.

The Basics

Start here for the essential event details, key campaign milestones, and our strategy for making this year's Show an unforgettable shared moment online.

Event details at a glance

Everything you need to know about the Show in one place - date, time, route, and how to watch if you can't be there in person. Share these details freely with your audience, colleagues, and customers.

• Date: Saturday 14 November 2026
• Time: 11am-2pm
• Procession: 6,500 participants, 70 floats, 20 military and civilian bands
• Route: Mansion House to the Royal Courts of Justice via Cheapside and St Paul's Cathedral, returning via the Embankment and Victoria Street. See the route map on lordmayorsshow.london
• Cost: Free

Marketing and media highlights

• Broadcast: Live on BBC One and BBC iPlayer from 10.45am
• Audience: 243,000 footfalll from spectators; over 1 million TV viewers; 130,000 website visitors; 10,000 programmes sold
• Footfall: AM/ PM footfall is increasing, with AM showing strongest growth in recent years
• Demographics: 89% of spectators are ABC1 families
• Transactions: Over 171,000 transactions on the day
• Social Media Impact: 1.3 million views in 2025, up 200% on the previous year
• History: Show dates from 1215; BBC broadcast centenary 2026 (radio 1926, TV 1937)

Key dates and milestones

The Show isn't just a single Saturday - it's a six-week story that builds from the election of the new Lord Mayor to the day itself. These are the moments worth planning your content around.

• 29 September 2026: New Lord Mayor elected
• 12 October (TBC): Media Release
• 14 October 2026: One month to go
• 24 October 2026: Three weeks to go
• Late October 2026: Gold State Coach goes on display at Guildhall Yard (date TBC) - great, iconic photo opportunity.
• 31 October 2026: Two weeks to go
• 11 November 2026: Overnight full-dress rehearsal - behind-the-scenes moments
• 13 November 2026: Silent Ceremony (post after embargo lifts)
• 14 November 2026: Show day - go live with Reels, Stories, photos, interactions
• 15 November 2026: Thank-yous and highlights

Here's how you can get involved online

Here's how your posts, shares, and tags make a difference - and a few simple things we'd love you to do.

Before the Show Follow our channels and share our countdown posts from mid-October. Tag us in your own build-up content and we'll reshare the best.

On the day Go live. Post photos, video, Stories, Reels. The more voices telling the story in real time, the bigger the moment feels - for your audience and ours. Tag us and we'll amplify what you share.

After the Show A thank-you post or highlight reel the following day extends the moment and helps us celebrate what we built together. It also tends to be some of the most-engaged content of the whole campaign.

Before, during, and after - three moments that matter.

The Core Toolkit

Everything you need to craft your posts in one place. Grab our official hashtags, download the latest digital assets, and use our sample copy as a starting point.

Official website and link tree

• Lord Mayor’s Show website – https://lordmayorsshow.london
• Link tree – https://bit.ly/m/lmshow

Social media channels to follow, share and tag

Follow us, tag us, share with us - we're here to amplify great partner content throughout the campaign. These are the accounts to watch and include in your posts.

The Lord Mayor’s Show

• Instagram: @lordmayorsshow
• Facebook: @TheLordMayorsShow
• X (formerly Twitter): @lordmayors_show
• LinkedIn: search for thelordmayorsshow

The City of London Corporation

• Instagram: @cityoflondoncorp
• Facebook: CityofLondonCorp
• X (formerly Twitter): @cityoflondon
• LinkedIn: City of London

Hashtags

Consistent hashtags help us find, reshare, and celebrate your posts - and help your audience connect to the wider Show conversation. Each of ours does a slightly different job; here's how to use them.

• #LordMayorsShow - the primary campaign hashtag. Use on every Show-related post
• #SoulOfLondon - Use to connect the Show to wider City storytelling (community, culture, pride)
• #CityOfLondon - Use for City-wide relevance and discovery

Formatting tip: start lowercase, capitalise EachNewWord. No spaces, no underscores - this helps people using screen readers.

Sample posts

Quick start posts

Below are posts you can use now.

Float Holders / Parade Participants

We're taking part in the Lord Mayor's Show on Saturday 14 November - one of the world's oldest civic processions, free to attend, right in the heart of London.

Look out for us on the route. Come and find us. Wave us by.

📅 14 November | 11am-2pm | 📍 City of London

lordmayorsshow.london @lordmayorsshow #LordMayorsShow #SoulOfLondon

City Businesses and Venues

We're open on Lord Mayor's Show day - Saturday 14 November - when hundreds of thousands of visitors come through the City. Come in before, during, or after the parade. You'll find us ready and waiting.

📅 Saturday 14 November | 📍 City of London

lordmayorsshow.london @lordmayorsshow #LordMayorsShow #SoulOfLondon

Community Stakeholders / Supporters

The Lord Mayor's Show is Saturday 14 November - free, spectacular, and one of London's greatest days out. Fun floats, thousands of participants, hundreds of thousands of people celebrating centuries of civic tradition and belonging. Bring your family. Bring your community. Be there.

📅 14 November | 11am-2pm | 📍 City of London

lordmayorsshow.london @lordmayorsshow #LordMayorsShow #SoulOfLondon

Complete Sample Post Packs below: Each audience has a full Word document with all posts (Pre-event, On-the-day, Post-event) for easy customisation and distribution.

Photos and videos you can use

Please feel free to use the below branded content in your posts.

Photography tips, permissions, and accessibility

Some of our favourite Show content every year comes from partners - a face in the crowd, a float from a new angle, a moment we'd never have captured ourselves.

Here's how to take and share great photos safely, accessibly, and respectfully.

Using our photos - what we ask

• Credit "Lord Mayor's Show" in your caption or Alt Tag
• Tag @lordmayorsshow so we can see and reshare your post
• Use #LordMayorsShow or #SoulOfLondon hashtags
• Please don't crop out logos, add filters, or change the look of the original image or video
• Share for personal, community or editorial posts about the Show; please don't use our assets to promote a business, product or service.
• If you'd like to use them for anything bigger - press, print, or a commercial project - drop us a line at [comms inbox] first

Getting good photos

• Choose vibrant, joyful shots full of energy and people
• Square formats work best across feeds
• JPEG is fine for social; send high-res if you'd like us to consider it for print
• For video, square MP4 or MOV works across all platforms

Permissions and safeguarding

• Photos taken in public spaces don't legally require permission, but always check with people you're featuring - especially children
• Be clear with anyone featured how their image might be used (social, website, print) and how they'll be credited.

Working Together Guidelines

Whether you are marching in the parade or opening your doors to the crowds, here is specific guidance to help you share your unique story safely and effectively.

The Show brings hundreds of partners together every year, and we want your experience of working with us to be as good as the day itself. A few simple principles keep everything running smoothly - and leave room for you to do what you do best.

Partnership principles

• Tag us so we can reshare
• Use official visuals and campaign language where possible
• Let us know in advance about interviews, giveaways, or filming

Editorial boundaries

• No political content
• No commercial piggy-backing unrelated to the Show
• No off-topic posts using Show hashtags

If in doubt, ask us first.

Contacts

There's a person behind every inbox. Whatever you need - a steer on a post, help with assets, press accreditation, or something we haven't thought of - these are the people to come to.

• Social media and partner enquiries: socialmedia@cityoflondon.gov.uk
• Media and press accreditation opens in October: LMS26@pearceinternational.com
• Advertising and sponsorship: lms@cityoflondon.gov.uk
• Parade participation: participation@lordmayorsshow.london